The Association’s efforts are anchored by the Annual Rough Stock Rodeo and the Cowboy Gatherin’ Dinner and Dance. These events have brought fans from a three or four hundred-mile radius to Billings for the weekend. This is a welcome influx for the motel and service businesses at a traditional slow time. The visitors are also in town during the last few days of shopping before Christmas. The rodeo was considered one of the premier rough stock events in the country the first year and is currently being aired on national television as a one-hour special since its second. The willingness of world-class rodeo personnel to offer their time, as well as the fact that the event draws the best cowboys in the world have established this event as a regional highlight as well as a great advertising opportunity for local and national sponsors.

The Association has provided travel expenses and lodging for family tragedies as well as transplant donors and recipients. Help with peripheral expenses for medical problems, therapy and family travel and expenses due to illness and death have been provided by the fund. Construction of wheelchair ramps and collection of clothes and household items for fire victims have also been accomplished. Co-promotion and media attention have allowed the Association to secure a car, airline and bus tickets, and matching funds from area department stores for families in need. Emergency surgery, funeral expenses, rent, rehabilitation, and retrofit expenses, as well as toys and Christmas money have been provided. Recipients and their friends and families have become volunteers. This is an organization that makes people feel good about their communities and themselves.